• We want people to understand that knife crime doesn’t have to happen and by carrying a knife you’re more likely to be stabbed.
• We want you to design a logo that sums up the campaign and helps spread this message.
• Your design will then be used as the official ‘It doesn’t have to happen’ campaign logo and will go on posters, leaflets, websites and stickers.
• If your logo wins, you’ll get to work with award winning graphic designers to see your idea made real.
• Every week the best logos will be displayed at www.bebo.com/itdoesnthavetohappen
• At the end of the competition these will be put into the Hall of Fame and you can vote for your favourite.

• Come up with an idea for a logo that can be used as the symbol for the anti-knife campaign. The logo can be just a picture or can include words about stopping knife crime.
• Draw it on paper, paint it, or design it on a computer – it doesn’t matter as long as you can email it to us at logo@itdoesnthavetohappen.co.uk
• Make the design about 5-10 cm across (but remember it also needs to work when it’s as small as a ten pence piece - so keep it simple).
• Read the Terms & Conditions below before you enter.
• Send your entries to logo@itdoesnthavetohappen.co.uk - or attach it as a jpeg to a Bebo message to www.bebo.com/itdoesnthavetohappen - before midnight on 21/08/2008.

These will help you get your ideas down, but remember
you can just draw it - or create it any way you like - scan it
and send it to us as a jpeg.

• For inspiration, think of your favourite logos, what makes them work and why you like them.
• If your idea is just a symbol or picture, it needs to be easy to remember and put across the anti-knife message of ‘It doesn’t have to happen’.
• It should be obvious what the logo stands for, even if it is shrunk down to fit in small spaces such as on websites and leaflets (about the size of a ten pence piece).

• The most memorable logos are usually the most simple.
• The winning logo will have to look good on paper and on screen so remember that when designing it.
• Remember, you don’t need to have had any experience in art or design, or be able to use computer graphics software, you just need a good idea.

TERMS AND CONDITIONS

1. These terms and conditions are for the itdoesnthavetohappen logo design competition. By entering the competition, you agree to be bound by these terms and conditions.

2. To be eligible for entry you must also be a UK resident, aged up to 18 years old at the date of entry and have obtained the permission of a parent or guardian prior to entry. Persons resident outside the UK are not eligible for entry.

3. Only one entry will be accepted per person. Multiple entries from the same entrant will all be disqualified.

4. By entering the competition you are giving the Organiser exclusive and irrevocable permission to publish your design on the itdoesnthavetohappen.com website (“the Website”) and to use the design in any way it deems fit in related promotional, publicity and advertising materials in perpetuity, worldwide and without fee. You also waive all moral rights you have in your design.

5. The initial phase of the competition will run for five (5) weeks, commencing on 17th July 2008. Entrants can submit designs at any time during the initial five week period. All entries received after the final closing date will be ineligible for entry.

6. Throughout the competition a panel of 5 judges (three employees of RKCR/Y&R, one employee of the Home Office and one of the young people from the original campaign team) (“the Panel”), will choose the best designs and upload them into the Hall of Fame on the Bebo profile. The Panel has the final decision and absolute discretion in determining the shortlisted winners. No correspondence will be entered into.

7. At the end of the initial five week period, the designs chosen by the Panel featured in the Hall of Fame will remain on the site for a further two week period during which users who are friends of the Website will be entitled to cast one vote for their favourite design. The final winner will be person whose design receives the highest number of votes.

8. The prize for the final winner is the chance to work with a creative team from RKCR/Y&R, a top London Advertising Agency, to edit and develop their design and to see it form the basis of the new itdoesnthavetohappen logo as part of a national anti knife crime campaign. The final winner will be notified by 8th September and will be officially announced on the Website by no later than 12th September.

9. The final winner will be asked to attend the offices of RKCR/Y&R for one day in London up to 3 months after the final winner was chosen and work with a creative team to finalise and edit the winning design into the final version of the logo. The final winner will be required to travel and attend the offices with a parent or guardian. Standard class travel to and from RKCR/Y&R’s offices (and suitable accommodation where necessary) for the final winner and accompanying parent or guardian will be organised and paid for by RKCR/Y&R. This will be arranged shortly after the final winner has been contacted.

10. Only the final winner will be contacted by the Organiser. In the event that the final winner cannot be contacted or has failed to respond within 30 days of notification, then RKCR/Y&R may select another winner in place of the original winner and so on, until another final winner has been confirmed. The previously selected “winners” will therefore forfeit the prize.

11. The final winner may be requested to take part in promotional activity and the Organiser reserves the right to use the name and photograph of the final winner and their design in any publicity.

12. You must ensure that your competition entry is your own and original work and does not breach anyone else's rights such as copyright or trade mark rights. Your design must not in any way be, or be deemed to be, libellous, obscene, menacing, threatening, offensive, abusive, fraudulent, criminal or infringe the rights of other people. Remember that the Website can be viewed around the world and the competition entries you send to us will be published on the Website. You agree to provide on request any creative references used in developing your design and if the Organiser considers that there has been an infringement of a third party rights, your entry will be disqualified.

13. In consideration of the Organiser agreeing to consider entrants to the Competition, you hereby assign to the Organiser the complete copyright (present and future) and all other intellectual property rights in your design. The Organiser shall be free to assign such rights to third parties. Once submitted, you agree that you shall not use, nor permit others to use, the design for any other purpose.

14. The prize must be taken as stated, cannot be deferred, is non transferable and there is no cash alternative.

15. Neither the Organiser nor RKCR/Y&R accept any responsibility for late or lost entries due to problems with the Internet or for technical, hardware, or software failures of any kind or lost or unavailable network connections which may limit or prohibit an eligible entrant's ability to participate in the competition.

16. Entrants must supply full details as required above, and comply with all rules to be eligible for the prize. No responsibility is accepted for ineligible entries or entries made fraudulently. By entering the competition, you are confirming that all information submitted by you is true, current and complete and that you have no previous pending or other criminal convictions.

17. This competition is not open to employees and contractors of, or anyone else who is connected directly or indirectly with, the itdoesnthavetohappen campaign or the running of the competition, or their direct family members.

18. The Organiser reserves the right to cancel the competition at any time and without prior notice if deemed necessary in their opinion or if circumstances arise outside of their control.

19. The Organiser reserves the right to disqualify any entrant or winner if (i) they have reasonable grounds to believe the entrant/winner has breached any of these terms and conditions or (ii) they consider the user name or image submitted is in its opinion inappropriate or (iii) the entrant/winner is pending criminal trial or conviction or is guilty of any other criminal conviction or (iv) they have reasonable grounds for suspecting any fraudulent, inappropriate or manipulation of the voting system or (v) the Organiser reasonably considers that it would be inappropriate for an entrant to win the competition.

20. The Organiser is itdoesnthavetohappen, a government funded campaign who can be contacted in writing at Home Office, Direct Communications Unit, 2 Marsham Street, London SW1P 4DF.

21. The competition and the terms and conditions of this agreement will be governed exclusively by English law and the English courts.

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